Build Centre

This campaign enabled Build Center to capitalise on the inevitable buzz surrounding the World Cup. The idea highlights the excellent reputation that Build Center staff have for great customer service. It stemmed from the realisation that four key members of the England squad have surnames that are also christian names. James, Terry, Barry and Gerrard - vital members of the England world cup squad became key members of the Build Center team. This route 'piggybacked' the World Cup hype without major expenditure It scored well with the target audience.